About the i-Grape Project
Addressing the wine sector needs
Smart Vineyard “i-Grape”
COMPETITIVENESS
European wine producers need to become more competitive to face an increasingly concentrated modern distribution, enhancing the reputation of European wines and regaining market share both in the EU and outside.
EFFICIENCY
The challenge to wine producers is to understand the fundamental motivation behind consumer choice and to produce wines of enhanced attractiveness while simultaneously developing and implementing sustainable production practices for both grape growing and wine making.
EXCELLENCE
The wine industry has a clear need for excellent but simple, rapid and cost-effective techniques for objectively evaluating the maturation stage of grapes, the status of the vice, and in the end the quality of wines.